Google’s new search Algorithm dubbed Mobilegeddon.

As many of you know by now, Google updated their search algorithm on April 21, 2015 to give a higher ranking to websites that are mobile-friendly. They even blogged about it – which is a huge deal! ( Google hasn’t been very transparent about how their ranking system works in order to avoid developers manipulating code to obtain higher “false rankings”. We all know that Google favours the simple things like: back links; quality content; and, validation for higher rankings, but now, mobility is playing a significant role in search rank that we can no longer ignore as a “nice-to-have” feature. Mobile-Friendliness should be a key component to any search marketing strategy (and sound digital practice).

Are you Ready?

Considering that 60% of all web searches are now done from a mobile device, we need to ensure that our entire digital platform is serving content that is easily digestible on a small screen. But how do you know if Google recognizes your site as being mobile friendly? Well, they’ve created an easy to use tester so you can see for yourself if your website is up to their standards. ( )

Is this Mobilegeddon or common sense? 

Some may see this new mobile push tactic as a curse – just another task to add to your already long list of digital upgrades. Instead, think of it as an indicator of just how important mobile responsiveness has become in your digital strategy. A website that isn’t mobile-friendly is one that is, by its very nature, excluding 60% of your possible market.

So, reflect upon your business strategy, your digital platform and the role that mobility plays in reaching your audience. It’s time to act on those upgrades that may have slipped near the bottom of the priority pile – Google just gave you a hefty nudge forward!

– Andrew Milne

PS – If you’re curious in seeing how your content looks across different mobile platforms you can book our device lab by visiting Also, here are a few handy links to learn more about the dos, don’ts and effects of Mobilegeddon:

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