McGill Alumni Online Community
bv02 worked collaboratively with McGill University's Development and Alumni Relations team to redesign the McGill Alumni Online Community website.
This is an important portal for the university to connect with former students and continue their relationship with their alma mater post-graduation. It has a large impact on fundraising, volunteering and other activities that help sustain the university. For this digital engagement initiative, bv02 aimed to expand the community’s digital footprint further into social channels while rebuilding the site. This required strategy, design, technical development and social media marketing activities, to establish brand consistency and refresh the look and feel of their site.