McGill Alumni Live365
The McGill Alumni Association and bv02 joined forces to harness the power of engagement in social media and create a unique content aggregate called Alumnilive365.
In addition to a range of traditional news sources, the Alumnilive365 portal draws content from a variety of social media forums such as Facebook, LinkedIn and Twitter in an effort to cast as broad a communication net as possible. The aim is to reconnect alumni, engage them with McGill University and each other, and to encourage participation, whether financial or otherwise. This site has allowed the university to quickly modify and modernize its approach to fundraising and overall alumni communications, making greater connections with and between McGill alumni.