Digital Marketing

The Internet of Things: A Primer

Sep232015

“...imagine a world where everything from kitchen appliances, to doorways, to chairs, to potted plants is able to tell you about your customers and their needs. What could your marketing team do if they knew that much more about your audience?" For marketers, smart devices have opened a whole new set of... Read more »

Students On Ice - Digital Strategy

Aug172015

Students on Ice (SOI) is a leader in the education field relating to the Arctic and Antarctic, offering polar expeditions for international youth that foster respect for the environment and provide teaching and learning opportunities for educators and scientists. This award-winning not-for-profit organization, which... Read more »

IABC Ottawa honours bv02, Lex PR, Canada Council for the Arts...

Jun252015

The bv02 team enjoyed a sweet surprise this past week, as the local chapter of the International Association of Business Communicators (IABC) stopped by to deliver two Excel Awards in person and celebrate with treats and warm wishes. Congratulations go to our partners Lex PR and the Canada Council for the Arts for... Read more »

bv02’s The Brief – Episode 4: Mobile Strategy: with Rob...

Jun192015

  We're cresting on the future of mobile right now, yet some business strategists may not acknowledge this due to the nature of their business. It’s not just about technology, or mobile, it’s about your business - about what YOU want to achieve; consider your business platform and how mobile accessibility... Read more »

Andrew's Espresso Shot: Is Print Dead?

Jun162015

Is print dead? This is a question that I have been asked a lot recently, rightfully so since I have made it very clear that I don’t do print. I have witnessed newspapers, catalogues, and magazines all drop in viewership and countless articles claiming print is dying, but do I think print is dead? No, Print is... Read more »

Canadian Museum for Human Rights

Mar062015

The Canadian Museum for Human Rights (CMHR) is a national museum located in Winnipeg, established by the Government of Canada in 2008 to increase awareness and understanding of human rights within our diverse nation. When bv02 was chosen to develop an overall interactive strategy and website design for the new museum,... Read more »

Canadian Patient Safety Institute

Feb272015

Established by Health Canada in 2003, the Canadian Patient Safety Institute (CPSI) is a not-for-profit organization that works with governments, health organizations, leaders, and healthcare providers to inspire improvement in patient safety and quality. One of the most important conduits to share information and... Read more »

Canada Council for the Arts Digital Strategy

Feb202015

When the Canada Council for the Arts came to bv02, they found themselves challenged to engage their audiences with an outdated website. What they sought was a strategy that would provide direction on developing the right content and digital tools to communicate with artists and help them fulfill their mandate as a... Read more »

bv02 visits the Great White North

Oct312014

It's been a whirlwind week for some of us at bv02 who just got back from Whitehorse in the Yukon! We had the pleasure of meeting with a new client in the Arts and Culture sector to meet and learn from their team and get a tour of the scene in Whitehorse and area. Highlights included a private gallery vault tour, a... Read more »

IKEA turns Instagram into a Website

Jul092014

As one of the fastest growing social media photo sharing platforms in the world, with over 200 million monthly active users, it was only a matter of time before a brand leveraged Instagram’s capabilities to create a fun - and free - alternative to a website. IKEA recently used the site to launch a web-based catalog... Read more »

bv02's The Brief - Episode 1: CASL with Porter Heffernan

Jun182014

This marks the first video in a new series called “The Brief: The Business of Digital Marketing”, in which I’ll be talking with experts across the business world about trends and hot topics in technology and digital marketing. Today’s subject: Canada’s Anti-Spam Legislation (CASL), which comes into effect... Read more »