What story are you telling?


The late comedian Rodney Dangerfield famously said, “I went to a fight the other night, and a hockey game broke out.” I, on the other hand, went to a Canadian Museum Association conference panel discussion and there was no fight, no raised voices, nor anything even slightly controversial. But the outcome was... Read more »

Facilitating Canada’s Smart Brand


Protecting the funders and storytellers who make our national identity. Good or bad, every organization has a brand. A brand is a story, and storytelling has become a trendy way for companies to convey fresh and authentic messages about “who we are.” For the same reason, countries tell their national story to... Read more »

Digital Marketing: Canadian Electricity Association/National...


bv02 worked with the Canadian Electricity Association (CEA) to develop and execute a digital campaign to create awareness of and increase engagement with their National Electricity Month program and website. Through a comprehensive set of stakeholder interviews and a detailed environmental... Read more »

Digital Marketing: So You Want To Be An Artist


The National Gallery of Canada is "one of the world’s most respected art institutions, revered for its scholarship, applauded for its ability to engage audiences of all ages and all levels of artistic knowledge, and renowned for its exceptional collection of approximately 65,000 works of art." bv02 worked with the... Read more »

Remote Work Update - 4 months on


This is part three in a series about remote work at bv02. You can read part one here and part two here. It has been 4 months already and the European leg of my year-long remote working journey is over. I spent June in Prague, Czech Republic, then July in Ljubljana, Slovenia, August in Cavtat, Croatia and most... Read more »

Crowdfunding for Universities: A First-hand Example of Success


What is crowdfunding? Where did it come from? Where is it going? To give you some perspective, crowdfunding originates in the relatively recent phenomenon of crowdsourcing, wherein a collective body gets together and works towards a common goal using predominantly online methods. In less than ten years, we’ve... Read more »

Heritage Passages: Bytown and The Rideau Canal


bv02 has a long history of collaborating with our partners to make culture accessible online, so when the Bytown Museum and Carleton University came to us with a new web initiative that would present the history of the building of the Rideau Canal, we were thrilled to take part. Heritage Passages: Bytown and the... Read more »

Gilmore Marketing


Gilmore is a multi-national corporation with a wealth of experience in providing content delivery and supply chain services, such as printing, reproduction, financial and IT, to the private and public sectors. As a natural outgrowth of these services, Gilmore formed a new division to offer marketing to their clients... Read more »

Colleges and Institutes Canada (CICan)


Colleges and Institutes Canada (CICan) – formerly The Association of Canadian Community Colleges (ACCC) - is the national and international voice of Canada’s publicly supported colleges, institutes and polytechnics. Its members work with industry and social sectors to train 1.5 million learners of all ages and... Read more »

The Internet of Things: A Primer


“...imagine a world where everything from kitchen appliances, to doorways, to chairs, to potted plants is able to tell you about your customers and their needs. What could your marketing team do if they knew that much more about your audience?" For marketers, smart devices have opened a whole new set of... Read more »

Students On Ice - Digital Strategy


Students on Ice (SOI) is a leader in the education field relating to the Arctic and Antarctic, offering polar expeditions for international youth that foster respect for the environment and provide teaching and learning opportunities for educators and scientists. This award-winning not-for-profit organization, which... Read more »