The McGill Alumni Association and bv02 joined forces to harness the ever expanding power of social media and created a unique content aggregate called Alumnilive365. Designed to consolidate McGill focused video, text and photographic content from around the Web this dynamic site may be the first of its kind within the North American educational community. In addition to a range of traditional news sources the site draws content from a variety of social media forums such as Facebook, LinkedIn and Twitter in an effort to cast as broad a communication net as possible.
"It’s an entirely new communication strategy that’s designed to engage an alumni audience that increasingly doesn’t have a home phone, read email or accept printed material." says Marc Weinstein, McGill’s Vice – Principal (Development and Alumni Relations)
The collaborative efforts of bv02 and the McGill Alumni Association has allowed the university to quickly modify its approach to fundraising and overall alumni communications. Interactive, responsive, relevant and measurable, Alumnilive365.mcgill.ca has ushered in a new era of Alumni communications.
http://www.alumnilive365.mcgill.ca/
This site has been a huge success in getting all of the Alumni information in one place. the key to this concept is that there are many people speaking of the McGill Alumni but not all in one location. Now there is a one stop spot. Have a look and let us know your thoughts.