bv02 and Rogers Data Centres (RDC)
Featuring Rob Woodbridge
The executive guide to navigating the changing customer journey.
The user journey has changed. The path your customer takes to get to you is not as clear as it once was. For example 34% of retail transactions now start on a mobile device. Ignoring this critical on-ramp in any business alienates a significant percentage (soon to be the majority) of potential and existing customers. Ignoring mobile means ignoring how the future of business will be done.
Your challenge as an organization is to be where your customers are throughout their journey and to be helpful along the way. The mobile shift that is happening right now is the cause and the solution for the new way customers interact with brands. Understanding how this works is just the beginning, you need to build a methodology into your business to make sure you are front and centre when your target customer starts their journey.
This session will:
- Help define your customer journey in the new mobile-first world.
- Highlight key strategies other companies have used successfully to guide customers to purchase through mobile.
- Give you a snapshot of the impact your focus on the mobile journey will bring to your organization – and what will happen should you not.
For over thirteen years, bv02 has been building fantastic user experiences through solid ideation, planning and implementation. Our unique approach to revamping the digital footprint, merged with Canada’s top IT Infrastructure and leading mobile strategist, Rob Woodbridge = Mobile shift covered!