In Search of the Canadian Car : A VMC Virtual Exhibit
bv02 and the Canadian Science and Technology Museum use technology to connect website visitors with a fun and educational exhibit that showcases Canadians' love of cars.
In Search of the Canadian Car is a fascinating exhibit by the Canadian Science and Technology Museum that explores the history of cars in Canada. It showcases over 16 different makes and models that were either designed, made, marketed or chosen by Canadians, and explores their significance. When the Museum wanted to bring this exhibit to life online, bv02 was selected as the team to take on this exciting challenge.
As part of the Virtual Museum of Canada (VMC) initiative, The Canadian Science and Technology Museum sought to bring “In Search of the Canadian Car” online, to allow a wider audience to explore the history of cars in Canada. bv02’s vision for the exhibit’s online experience included dynamic elements that were incorporated in an Expression Engine platform to create a compelling interactive narrative around Canadian cars and their history.
bv02 completed the functional design, interface design, and development of the virtual exhibit. Our strategy began with research into the content, and prioritized which history and key information to communicate, with a focus on developing a highly interactive engagement for the user. The design focused on a timeline approach, and incorporated dynamic content and a voting mechanism and visualization. The interface design included brand vision, typography, graphic and icon development. Interactive elements such as timelines, pop-ups, and 360 views of the cars were designed to help tell the story and engage the viewer.
This successful collaboration between the Canadian Science and Technology Museum and bv02 marries great content with a captivating design and user experience. In Search of the Canadian Car now engages visitors online, sharing Canada’s love of cars with the world and connecting them with one of Canada’s major science museums.