In the world of web marketing, videos can be a very powerful tool. We often try to explain to clients how a video can achieve everything they want to say in less than 3 minutes, while capturing their audience in ways that words often can’t.
The viral nature of videos is astonishing. I was made aware of this video from 3 generations of users about 6 times in the past 24 hours. It is interesting to see what people (not to mention creativity, time and money) can produce, and the effectiveness in which it keeps us captivated.
To say that I am a car buff would be a stretch, but to say that I am a fan of cool videos would be correct. To say that I love James Bond type car advertisements would be a pretty fair assumption as well.
This video fits the bill. As I said, it was sent to me by several people. The six thousand views, debate about how it was made, and the comments surrounding it make it all the more interesting. The producers hit the nail on the head with the cinematography. It looks more like the trailer of a feature film than a commercial advertisement.
What’s really interesting is the level of interest this video created in Twitter, blogs and online news posts. People all know the brand Mercedes, and now they know the Mercedes SLS Full 360 Roll as an extension of the brand. So far no one from Mercedes has stepped up to say anything about the video or the new car… They are letting “Tribes & Mavins” fight it out. What a great win for them.
Not everyone needs to produce a great high-end video – It’s more about the idea and the effort put into it than the level of production. Just look at the OKGO Video with 51,818,767 views. Pass this video on and see what sort of comments you receive.
Even if you’re not interested in how amazing this car looks, the gull wing doors, the cinematography , or even the cool title “Mercedes SLS Tunnel Roll,” you have to be impressed by the viral nature – the message it portrays, and how quickly people have made it their own and passed it on.
Come on… You want to watch it, I know you do.
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