Digital Marketing

Why you can't miss out on #givingtuesday


Why you can’t afford to miss out on #givingtuesday... You have heard of Black Friday, and Cyber Monday but what are you doing about Giving Tuesday? Here is a little history about how #givingtuesday came to be a big deal.. #givingtuesday was founded by 92 street Y in partnership with United Nations Foundation.... Read more »

How to Fund for Education


Educational institutions have many challenges when it comes to reaching their capital goals. The main challenge is for them to reach their goals without increasing the cost of education too high for their students. This is why they have so much to gain from crowdfunding. Let's take a look at what educational... Read more »

Are You Ready for Giving Tuesday?


As many of you know, Giving Tuesday is one of the most important days of the year when it comes fundraising. The primary goal is connecting with a diverse group of people for the one common purpose of celebrating and encouraging giving. So...are you ready for Giving Tuesday? Do you have a campaign strategy?... Read more »

Importance of Social Media to Crowdfunding


Audiences have moved to new online tools, new digital places. Social media is the new access point for discovery, referrals and trust building--all of which are essential for building your donor list or gaining support for your projects. Social media and crowdfunding are a natural combination. Social media helps you... Read more »

4 Social Media Insights to Better Content


There's video and gifs...and memes...and "going viral"...and shares, likes and engagement. There's Facebook and Twitter...and Instagram and Snapchat. There's so much going on in social media these days that can it be a little overwhelming. You know you want a social media presence--your audiences are there, your... Read more »

Google My Business Best Practices


Ensuring you have accurate information available online is crucial to your credibility and visibility. And one of the best places to start is your Google My Business listing--it can be your very own piece of Google search real estate...if managed correctly. Here are some of the advantages of listing... Read more »

Three Essential Tools to Test Your Website


When your customers interact with your brand online, it’s critical that you provide them the best experience possible. Your website is the pillar that supports all of your digital marketing efforts. To start improving your online presence, you need to answer three critical questions about your website. In General,... Read more »

Bridging the Knowledge Gap


Achieve content leadership by providing useful, informative and accessible online content. Let’s face it, you bring amazing value and services to your clients. You already use your website to inform and educate, and you might also feel it works quite well. The problem is your website is not being found online.... Read more »

Teknision, We Are Embedded


Ottawa-based firm Teknision (now Synacor) came to bv02 with a challenge. This award-winning mobile development company, focused on creating transformative user experiences, needed to differentiate itself within the technology sector. bv02’s answer: the We Are Embedded campaign. This integrated marketing campaign... Read more »

Rank Media


For over fifteen years, Rank’s team of adept programmers, experienced copywriters, search engine strategists and all-around marketing ninjas-in-training* have established a sound process to boost your presence organically and increase conversions. By understanding the inner workings of search engines and keeping a... Read more »

The movie trailer, for Museums


Movie fan or not, you know what a “trailer” is. Hollywood has been using them since 1913 when the Loews theatre chain produced a short film promoting a new Broadway musical. It was essentially a cost-cutting innovation: producers felt showing a commercial in cinemas would make traditional billboard advertising... Read more »