Ottawa-based firm Teknision (now Synacor) came to bv02 with a challenge. This award-winning mobile development company, focused on creating transformative user experiences, needed to differentiate itself within the technology sector. bv02’s answer: the We Are Embedded campaign. This integrated marketing campaign... Read more »
Video
Digital Marketing: So You Want To Be An Artist
The National Gallery of Canada is "one of the world’s most respected art institutions, revered for its scholarship, applauded for its ability to engage audiences of all ages and all levels of artistic knowledge, and renowned for its exceptional collection of approximately 65,000 works of art." bv02 worked with the... Read more »
Canadian Patient Safety Institute
Established by Health Canada in 2003, the Canadian Patient Safety Institute (CPSI) is a not-for-profit organization that works with governments, health organizations, leaders, and healthcare providers to inspire improvement in patient safety and quality. One of the most important conduits to share information and... Read more »
4K
In the evolution of television resolution, we have seen some incremental jumps in recent years, where standard definition (SD) got replaced by high definition (HD). A significant jump in picture quality that had millions of people upgrading their televisions. Right now, we are on the fringe of seeing another jump in... Read more »
The Future is Now!
Not that long ago we watched movies in disbelief as our favorite action star gathered data from his wrist watch, then had a video conference call from a monitor embedded in the dash of his car. A few years later, this no longer seems that far fetched, in fact, it’s reality and we are now calling this collection... Read more »
Is this the future of alumni giving?
How many times a week are you asked to donate to something? Whether it's someone you know participating in a race, fundraising for a cause like Mustaches for Kids, or an alumni association asking for help with a capital campaign... I'm sure you run into this scenarios as much as I do, where multiple groups are... Read more »
8 Reasons to Create a Web Video
In my last blog post, I highlighted five fundamental principles to keep in mind when making your next web video. My first point was that when making a video, you should have a clear purpose in mind. That generated more than few conversations about why companies (and people!) choose to communicate through video.... Read more »
Five Fundamentals for Your Next Web Video
Video continues to be the most engaging content on the web and as a result, more and more people are jumping on board to produce web videos. There are many different things that will impact the success of your video. I've gathered a list of the top five fundamentals to keep in mind when starting your next web video... Read more »
Failure is Always an Option: Creating in the Real World
This is the second post in a three-part blog series from Matt Davidson, bv02’s Lead Strategist, about his experience setting up a live-streaming video of the beluga whales at Arctic Watch Wilderness Lodge, to be displayed in the Canadian Museum of Nature’s whales exhibit. Challenges and Lessons Learned. We... Read more »
Beluga Cam: Setting Up a Live Stream
This is the first post in a three-part blog series from Matt Davidson, bv02’s Lead Strategist, about his experience setting up a live-streaming video of the beluga whales at Arctic Watch Wilderness Lodge, to be displayed in the Canadian Museum of Nature’s whales exhibit. Matt Arctic Watch Blog from bv02 on... Read more »
Using Camera Rigs to Shoot Incredible Video
A lot of people have caught on to the fact that a DSLR can shoot amazing looking video. The only problem is that without a better way to hold the camera, the footage turns out looking shaky. To fix this problem and bring your production to the next level, you will need some camera rigs. In terms of DSLR video, a rig... Read more »