Why you can’t afford to miss out on #givingtuesday... You have heard of Black Friday, and Cyber Monday but what are you doing about Giving Tuesday? Here is a little history about how #givingtuesday came to be a big deal.. #givingtuesday was founded by 92 street Y in partnership with United Nations Foundation.... Read more »
How to Fund for Education
Educational institutions have many challenges when it comes to reaching their capital goals. The main challenge is for them to reach their goals without increasing the cost of education too high for their students. This is why they have so much to gain from crowdfunding. Let's take a look at what educational... Read more »
Are You Ready for Giving Tuesday?
As many of you know, Giving Tuesday is one of the most important days of the year when it comes fundraising. The primary goal is connecting with a diverse group of people for the one common purpose of celebrating and encouraging giving. So...are you ready for Giving Tuesday? Do you have a campaign strategy?... Read more »
Importance of Social Media to Crowdfunding
Audiences have moved to new online tools, new digital places. Social media is the new access point for discovery, referrals and trust building--all of which are essential for building your donor list or gaining support for your projects. Social media and crowdfunding are a natural combination. Social media helps you... Read more »
4 Social Media Insights to Better Content
There's video and gifs...and memes...and "going viral"...and shares, likes and engagement. There's Facebook and Twitter...and Instagram and Snapchat. There's so much going on in social media these days that can it be a little overwhelming. You know you want a social media presence--your audiences are there, your... Read more »
Why a Digital Audit is Important for Success in 2017
Audit is a scary word. Yes, words like digital audit, web audit and SEO audit are scary, but in reality they’re a chance for an exciting opportunity. A digital audit will give you the knowledge you need to enhance online story, presence, credibility and accessibility, and to build meaningful engagements. The... Read more »
Disorder! The Phenomenon of Multiple Personalities in a Digital...
The evolution of the internet identity: The social media boom first captivated marketers years ago. Ever since, we’ve been predicting how the internet will change and how we’ll be able to forecast behaviours across different digital networks. Now that we’re deeply submerged in the evolution... Read more »
Three Marketing Trends to Keep your Eye On in 2016
Is traditional digital advertising losing its lustre? Are you constantly trying to engage your online audience, but having a hard time keeping up with emerging trends? We’re taking a look at three of the top digital marketing trends for 2016, and how you can take advantage of them to stay on top of your digital... Read more »
Digital Marketing: Canadian Electricity Association/National...
bv02 worked with the Canadian Electricity Association (CEA) to develop and execute a digital campaign to create awareness of and increase engagement with their National Electricity Month program and PowerForTheFuture.ca website. Through a comprehensive set of stakeholder interviews and a detailed environmental... Read more »
6 Reasons You Might Be Failing At Social Media
6 Reasons You Might Be Failing At Social Media Over the last decade, social media has quickly risen as a contender against traditional media such as television or radio—competing for the world’s attention. In fact, our time spent online using social media is expected to surpass television sooner than later given... Read more »
IKEA turns Instagram into a Website
As one of the fastest growing social media photo sharing platforms in the world, with over 200 million monthly active users, it was only a matter of time before a brand leveraged Instagram’s capabilities to create a fun - and free - alternative to a website. IKEA recently used the site to launch a web-based catalog... Read more »