Posts By: Nicolas Lapenna

4 Social Media Insights to Better Content


There's video and gifs...and memes...and "going viral"...and shares, likes and engagement. There's Facebook and Twitter...and Instagram and Snapchat. There's so much going on in social media these days that can it be a little overwhelming. You know you want a social media presence--your audiences are there, your... Read more »

Google My Business Best Practices


Ensuring you have accurate information available online is crucial to your credibility and visibility. And one of the best places to start is your Google My Business listing--it can be your very own piece of Google search real estate...if managed correctly. Here are some of the advantages of listing... Read more »

Three Essential Tools to Test Your Website


When your customers interact with your brand online, it’s critical that you provide them the best experience possible. Your website is the pillar that supports all of your digital marketing efforts. To start improving your online presence, you need to answer three critical questions about your website. In General,... Read more »

Bridging the Knowledge Gap


Achieve content leadership by providing useful, informative and accessible online content. Let’s face it, you bring amazing value and services to your clients. You already use your website to inform and educate, and you might also feel it works quite well. The problem is your website is not being found online.... Read more »