Teknision, We Are Embedded


Ottawa-based firm Teknision (now Synacor) came to bv02 with a challenge. This award-winning mobile development company, focused on creating transformative user experiences, needed to differentiate itself within the technology sector. bv02’s answer: the We Are Embedded campaign. This integrated marketing campaign... Read more »

Bulletin from bv02 - The Rapid Spread of Ransomware


The Rapid Spread of Ransomware is a very real issue that you and your organization should be prepared for. Please take a minute to read this important bulletin concerning the security of your digital footprint. Over the past weekend, we witnessed broad scale ransomware attacks that impacted over 100 countries... Read more »

The movie trailer, for Museums


Movie fan or not, you know what a “trailer” is. Hollywood has been using them since 1913 when the Loews theatre chain produced a short film promoting a new Broadway musical. It was essentially a cost-cutting innovation: producers felt showing a commercial in cinemas would make traditional billboard advertising... Read more »

Why a Digital Audit is Important for Success in 2017


Audit is a scary word. Yes, words like digital audit, web audit and SEO audit are scary, but in reality they’re a chance for an exciting opportunity. A digital audit will give you the knowledge you need to enhance online story, presence, credibility and accessibility, and to build meaningful engagements. The... Read more »

Healthcare’s Missed Opportunity with mHealth


Mobile users are managing health in new ways: In the digital age, the regular smartphone user may know more about their vitals than their doctors do. Nearly 60% of US smartphone owners use phones to manage health. With mobile usage becoming the norm, and wearables such as the Apple Watch and Fitbit becoming more and... Read more »

Disorder! The Phenomenon of Multiple Personalities in a Digital...


The evolution of the internet identity: The social media boom first captivated marketers years ago. Ever since, we’ve been predicting how the internet will change and how we’ll be able to forecast behaviours across different digital networks. Now that we’re deeply submerged in the evolution... Read more »

The Shift in the Content Landscape with Jason Flick - bv02’s...


In this episode of The Brief, Andrew sits with successful serial-entrepreneur and CEO of You.i TV, Jason Flick. You.i TV builds products to help media and entertainment companies deliver the best experiences for their customers on all screens by turning TV viewers into users, buyers and fans. Customized content is... Read more »

bv02's The Brief - Episode 11: 3D Imaging with Stephen Fai


In this episode of The Brief, I had the opportunity to learn more about the concept of 3D imaging through the expertise of Dr. Stephen Fai. As the director of Carleton Immersive Media Studio (CIMS), Fai is dedicated to working towards an innovative, hybrid form of representation. In addition to the work he does... Read more »

bv02’s The Brief - Episode 10: Digital Communications in Higher...


Digital Communications in Higher Education In this episode of The Brief, I had the opportunity to sit and chat with Nichole McGill,  a seasoned digital communications expert and gets her take on digital, personalization, and future opportunities in Higher Ed. In a varied career that includes having set the Web... Read more »

bv02’s The Brief – Episode 9: The Rise of Micro Content with...


Micro Content is the future of Marketing In this episode of The Brief, Andrew sits down with tech veteran Adrian Salamunovic, who shares some of his experiences in building successful businesses and why he thinks micro content is the future of marketing. Salamunovic is a co-founder of innovative companies DNA11,... Read more »

Crowdfunding for Universities: A First-hand Example of Success


What is crowdfunding? Where did it come from? Where is it going? To give you some perspective, crowdfunding originates in the relatively recent phenomenon of crowdsourcing, wherein a collective body gets together and works towards a common goal using predominantly online methods. In less than ten years, we’ve... Read more »