DEX is a new web-based CRM from MercuryGrove that combines the essentials of contact management with the power of social networking. Scott Annan and the rest of the MercuryGrove team invited Andrew Milne of bv02 to help frame the product and to serve as the MercuryGrove design guru. In addition to participating in the product strategy sessions Andrew Milne led design and branding initiatives and participated in the development blog AT http://mercurygrove.com/ . As a key partner in this initiative bv02 architected and designed a new corporate web site, designed the DEX application interface, the incredibly popular ‘Mercury Rising’ blog site, the new DEX CRM web site and a new DEX logo.
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