With the highly anticipated release of Sitecore 7 finally here, I was anxious to see what they had in store for digital marketers. We’ve already been very impressed with Sitecore’s marketing offerings, and are strong advocates of their Digital Marketing System. Sitecore’s DMS excels at providing marketers with deep insights into their users’ behaviour and related data, and allows them to reach that audience on a whole new level with intricate testing and world-class personalization tools.
With this release, Sitecore has made great strides towards making life easier for digital marketers. In a nutshell, the release provides more in-depth information and helps improve efficiency. Here are the top Sitecore 7 benefits from a marketing perspective.
1. Content Scalability
Often times we work with clients who struggle with the sheer amount of content they have on their site. Between the thousands of pages, images, PDFs, blog posts, new items and more, it often causes headaches and struggles. With Sitecore 7’s impressive scalability, content-heavy organizations can easily structure and manage millions of content items, allowing for improved search, storage and authoring capabilities. Content is now not only searchable to the document name, but by any content within the document itself. While this update has its benefits for developers, the content marketers are the real winners here.
2. Search-Based Architecture
We operate in a world where web users have a short attention span, and demand highly relevant content. How do we manage these expectations with a website that has mass amounts of content?
Sitecore 7’s search-based architecture was built with content scalability in mind. Sitecore not only asked themselves “How do we manage mass amounts of content, but also how do we search and find it efficiently?” By leveraging Lucene, Sitecore 7’s search functionality empowers marketers to make smarter decisions across a wider range of content on their site.
Along with the vastly improved search functionality, Sitecore has also introduced superb improvements to their search results page, making the results more meaningful for both users and marketers. These upgrades will not only improve the relevancy of search results, but will also have a great impact on workflow efficiencies.
3. Improved Personalization
Sitecore 7’s search-based architecture allows marketers to take personalization to the next level, offering meaningful and relevant digital experiences to their unique audiences. Imagine that – being able customize your content specifically to users, all based on the dozens of factors that make up their unique digital fingerprint, including their search habits on your site. Customization leads to relevancy, which in turn leads to a good experience for the user. As a marketer, what more could you ask for?
bv02 is a certified Sitecore partner with a specialization in mobile and a team of experienced Sitecore marketers and developers. Read more about our thoughts on Sitecore and contact us today for more information about how we can help you reach your business goals with Sitecore 7.
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