Content marketing only works when you have an understanding of your audience, and webinars are no exception. When you’re designing a presentation for delivery over the web, you’re doing so with a formal or informal audience persona in mind. Who are they? How much do they already know? What are they looking... Read more »
Posts By: Claire Sutton
Google Redesigns Mobile Ads
Local search - we've all done it. You're walking down the street and you get hungry. So what do you do? You pull out your phone, and search "sandwiches". Google Maps then tells you that there's a deli just two block away, and hey - they've got pretty great reviews. Problem solved. Well, you're not alone. A recent... Read more »
bv02's big night: IABC Excel Awards 2012
“Award-winning” is a nice term. Some might even say more than nice. But what does it really mean? What makes award-winning work better than regular work? Is there even any difference, other than the ability to host trophy-bowling tournaments? The key difference, as far as we see it, is results. You... Read more »
Mobile: how will it impact your business?
Analysts predict that internet usage on mobile devices will overtake that on desktop computers by 2014. That’s just two years away, and it’s a big shift. It raises questions for every industry that’s online today, which means it raises questions for every industry. How will mobile impact the way your... Read more »
Connect, Share, Inspire: mesh conference 2012
Have you ever wondered what to do with all of that data you're collecting, or how to really get the most out of your inbound marketing efforts? Maybe you’ve spent time wondering what SOPA and the online surveillance legislation mean for the future of the Internet. How is technology is changing traditional industries... Read more »
Privacy concerns? Path has answers.
It’s happened. All of your worst fears have been confirmed. They have your data, and they’re not afraid to use it. Technically, you should have known better, or at least that’s what they’re telling you. You did agree to this, after all - didn’t you read their terms and conditions? Those terms and... Read more »
Marketing Your Brand With Location-Based Services
"Location, location, location". The age old saying. For a long time, location was king. If you had a storefront on prime real estate in a high traffic area, you were bound to be successful. It's fool-proof, right? Then Amazon came along. The online retailing pioneer proved that eCommerce could work, and challenged... Read more »
MasterPieces, bv02's collaborative canvas
When bv02 goes to a conference, we don’t just “go to a conference.” It’s far too analog for our taste. We like to bring an interesting digital experience or two, and the Canadian Museum Association’s 65th Annual conference at the Hilton Lac Leamy was no exception. That’s where we debuted... Read more »
Meet Brandon, bv02's newest Web Developer
When we hired Brandon Brule, our newest Web Developer, we knew he could work magic in multiple coding languages, and we quickly learned that he might be one of the most contagiously enthusiastic people we’ve ever met. What we were surprised to learn is that he’s also a talented rapper! When we asked him for... Read more »
Introducing our newest eMarketer...
…Desirae Odjick, AKA the Girl Who Wanted To Work Here So Much She Made Us a Website. That’s right – she decided that an eMarketing role called for more than just a paper resume, so she built a website and launched a Twitter campaign using #work4bv02 to grab our attention. Needless to say, we were intrigued,... Read more »
bv02 secures Webby Nomination
It’s customary to give an acceptance speech when you get an award, but what about when you get nominated for an award? For example, what if one of your online videos was nominated for a Webby Award, the most prestigious award given on the internet? You’d obviously be thrilled, because you share the honour of... Read more »