Google raised the bar again yesterday for companies looking to improve their organic search rankings. Just as we are getting comfortable with Google Instant, Google Instant Preview is launched. Without ever clicking through to a site, searchers are now offered a visual of websites contextually highlighted in a preview pane with the keyword phrase they search.
According to Google, this additional feature set to search is being offered to “help people bypass websites that are either irrelevant or simply too visually cluttered for their tastes.”
In the ever complex world of SEO/SEM you have to stay in the know.
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