How many times a week are you asked to donate to something? Whether it's someone you know participating in a race, fundraising for a cause like Mustaches for Kids, or an alumni association asking for help with a capital campaign... I'm sure you run into this scenarios as much as I do, where multiple groups are... Read more »
Digital Marketing
8 Reasons to Create a Web Video
In my last blog post, I highlighted five fundamental principles to keep in mind when making your next web video. My first point was that when making a video, you should have a clear purpose in mind. That generated more than few conversations about why companies (and people!) choose to communicate through video.... Read more »
Sitecore 7: Benefits from a Marketing Perspective
With the highly anticipated release of Sitecore 7 finally here, I was anxious to see what they had in store for digital marketers. We've already been very impressed with Sitecore's marketing offerings, and are strong advocates of their Digital Marketing System. Sitecore's DMS excels at providing marketers with deep... Read more »
Digital Strategy and Cultural Institutions
I've been reading and having a lot of conversations lately around digital strategy, big data, and how it applies to business. As someone who is passionate about cultural institutions and museums, and has worked with many of them over the years, I can't help but think about these topics through the lens of culture:... Read more »
Improve Your Online Advertising with Google's Enhanced...
We live in a multi-device world. People are no longer connected to only one device. They swiftly shift from desktop to tablet to smartphone to laptop. Interestingly enough, when users switch devices they are often not changing their session - they are simply continuing it on a new device. According to Google, 90%... Read more »
7 Ways Your PPC and SEO Can Work Together
Delving into search marketing can be an intimidating task. Right off the bat, most companies are faced with the same dilemma - do we invest in PPC or SEO? While paid and organic search are often viewed as two exclusive initiatives, they are in fact two sides of the same coin: search marketing. As the many... Read more »
The Importance of Conversion Tracking in Google AdWords
Often times we see companies running Google AdWords campaigns blindly. They set up their campaigns, determine keywords, decide on a budget and hit go. Then they "track" the results. They look at impressions, clicks and cost - and then hop over to Google Analytics to look at their increase in overall traffic. And... Read more »
Square: Bridging the Gap Between Physical and Digital
What excites me most about the web and mobile is the ability it gives to the average user to participate in engagements. Every so often a new technology comes along and radically advances our ability to participate; here’s another one of those game changers that we've all been waiting for. Some of us might not... Read more »
Dig Deeper, Market Better with Sitecore's Digital Marketing...
Measure. Report. Analyze. As marketers, we are told to do this every day. And it's true. To truly understand our audience and the effectiveness of our efforts, we must track everything and optimize appropriately. While there are plenty of reporting tools available to marketers, few of them offer full integration... Read more »
Turn Leads into Conversions with Google Remarketing
So you've set up your first Google AdWords campaign. You've successfully targeted the right audience, and driven lots of qualified traffic to your website. Users are going in, browsing your products, filling their shopping cart and then - leaving without checking out? Clearly, this is not the action you want them... Read more »
iA Writer: A business case for great user experience
Content strategy. Content marketing. SEO. Blogging. Voice and tone. What do all of these eMarketing techniques have in common? They all rely on well-produced written content. In that case, a tool that helps create more and better content would be pretty useful, right? Well, it exists, and it costs $4.99. Right... Read more »