Every day, millions of people turn to Google to find what they are looking for. They enter in a query and within a fraction of a second, they are presented with a detailed list of results, both organic and paid. Amazing, right? But how does Google do it? In the most basic terms, think of Google as an enormous book... Read more »
Digital Marketing
One Step to Better Webinar Results
Content marketing only works when you have an understanding of your audience, and webinars are no exception. When you’re designing a presentation for delivery over the web, you’re doing so with a formal or informal audience persona in mind. Who are they? How much do they already know? What are they looking... Read more »
Google Redesigns Mobile Ads
Local search - we've all done it. You're walking down the street and you get hungry. So what do you do? You pull out your phone, and search "sandwiches". Google Maps then tells you that there's a deli just two block away, and hey - they've got pretty great reviews. Problem solved. Well, you're not alone. A recent... Read more »
Connect, Share, Inspire: mesh conference 2012
Have you ever wondered what to do with all of that data you're collecting, or how to really get the most out of your inbound marketing efforts? Maybe you’ve spent time wondering what SOPA and the online surveillance legislation mean for the future of the Internet. How is technology is changing traditional industries... Read more »
Privacy concerns? Path has answers.
It’s happened. All of your worst fears have been confirmed. They have your data, and they’re not afraid to use it. Technically, you should have known better, or at least that’s what they’re telling you. You did agree to this, after all - didn’t you read their terms and conditions? Those terms and... Read more »
Introducing our newest eMarketer...
…Desirae Odjick, AKA the Girl Who Wanted To Work Here So Much She Made Us a Website. That’s right – she decided that an eMarketing role called for more than just a paper resume, so she built a website and launched a Twitter campaign using #work4bv02 to grab our attention. Needless to say, we were intrigued,... Read more »
Are the Fortune 500 companies social?
Based on the latest statistics, it seems like they are. With 58% of the Fortune 500 on Facebook and 62% maintaining a corporate Twitter presence, they’re well into the late majority. The real question is: are they doing it well? Our bet is that a lot of them aren’t, and could use a few pointers. However,... Read more »
Introducing Number 15...
...Jason Faber! That’s right, we’ve hired our second “Jason”, and 15th member of the bv02 team. 2011 was certainly a spectacular year of growth here at bv02, and we couldn’t be happier to have Jason on board! With Jason’s addition to the team in early December, the walls at the bv02 office are officially... Read more »
Businesses should get ready to go mobile
It's not surprising that statistics show that Smartphone use is on the rise. Everywhere you look, you see someone on an iPhone, Blackberry, or an Android device. It's when you see someone with a flip phone circa 2004 that actually stops you in your tracks. Digital has also become prevalent in today's commerce... Read more »
Getting Started Using Foursquare For Your Business
No doubt, by now, you’ve heard of at least one of the many location based check in platforms available to smartphone users. Location based platforms have literally turned the world into one large game, allowing users to “Check in” to locations or complete challenges to gain points, titles, badges, or rewards for... Read more »
So You Want To Be An Artist?
The National Gallery of Canada is a leading Canadian arts institution that houses a vast permanent collection of cultural resources. One of their primary goals is to engage young Canadians with the visual arts and help connect them with these resources. As a result, they are continually looking for ways to engage... Read more »